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- POSTED ON: Sep 24, 2016

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I Understand
- POSTED ON: Sep 20, 2016

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Message to Myself
- POSTED ON: Sep 02, 2016

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A New Day
- POSTED ON: Aug 13, 2016

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Target Audience
- POSTED ON: Aug 12, 2016


I view DietHobby as a personal, digital, online “scrapbook”.

Scrapbooking” is a method, an art for preserving, presenting, and arranging personal information, such as pictures, articles or other material, in a book or other storage facility.

When I post here at DietHobby, I am sharing my digital scrapbook.

By “sharing”, I mean that I am allowing others to use or have something of mine, something I possess. 

That something that I “possess” is various information, my own opinions, or selected opinions of others that I find to be personally helpful or interesting.


Sometimes when discussing DietHobby with others, I’ve been asked: “Who is your target audience?

A "target audience" is particular group of people, identified as the intended recipient of a message. This is a marketing concept.

Marketing involves the transfer of goods or information from a seller to buyer, including advertising, shipping, storing, and selling.

Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers. 

It is also about creating interesting information that your customers are passionate about so they will actually pay attention to you.



Selling vs. Sharing


There is a difference between sharing and selling.
          Selling is good.
          Sharing is good.

They’re not actually the same, though.


Example 1:

When Luke goes to childcare, he receives two cookies as a snack.
If he says to another child:
          “Hey, wanna share my cookies?
…he means,
          “I have something to give to you, and I expect nothing in return.”

It's a matter of: This is mine, and I would like to GIVE you some of it.
That’s “sharing”.

Example 2:

Sarah is aware that if she wants to move into a new house, first she will need to do something with her old one.
If she says to someone...


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Sep 10, 2016
DietHobby: A Digital Scrapbook
Created 5+ years ago, DietHobby is a digital Scrapbook which contains 1,200+ articles and 300+ videos.

Jan 01, 2016
DietHobby is my Personal Blog
DietHobby is my personal-experience-in-weight-loss-and-maintenance blog. One-size-doesn't-fit-all, and I address many ways-of-eating whenever I find them interesting or applicable to me.

May 25, 2015
Movie Trailer for DietHobby
DietHobby has a promotional movie trailer on YouTube.

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