Boycotting Advertisers

- POSTED ON: Jan 03, 2013

Biggest Loser’s Jillian Michaels is back, and this season’s Biggest Loser show is including three children (age 13 & 16). Teenagers now, and pre-teens later?

Many responsible people are opposed to this, for some really good reasons. See recent Blogs by Dr. Yoni Freedhoff at Weighty Matters. I’m passing on the information for those who might be interested. My take is, whether one likes the show or not, this is an exceptionally bad thing.
I’ve decided to join in on the boycott of advertisers.

This may be totally ineffective, but at this point it won’t be difficult for me, because I only use a couple of those on current list … Quaker Oats and Subway, but later in the season evidentally more advertisers will be added.  IF I’m thinking of selecting one of their products, I’ll just make an alternative choice.
There are a lot of dieters out there, and if a large number participated in an advertising boycott, it could become noticable.

 Below is a quote from Dr. Freedhoff:

“Let's assume only the very best. … That none of the nonsense (both in terms of messaging and in terms of approach) the show typically throws at their adults trickles down to the kids. That all of the kids lose weight, improve their self-esteem, and develop healthy relationships with food. “

 "Simply being on the Biggest Loser puts these kids, regardless of their short and long term weight loss outcomes, at incredible risk of harm due to the pressures of simply being so completely in the public's eye, an eye which isn't kind to adults, let alone the public eye of young teenagers - an eye that's quite frankly is too often, and in the specific case of weight regularly, dramatically and inherently cruel.  Add to that the incredible statistical likelihood of regain and I'd say their involvement represents one hell of an injustice. “

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Existing Comments:

On Jan 03, 2013 jethro wrote:
This is outrageous! Just subjecting kids to Jillian Michaels' "personal training" is abuse in itself. Dr.Collins, if you can, please provide a list of the show's advertisers so I can tell others.

On Jan 03, 2013 Dr. Collins wrote:
             Here's the list so far. More will be added as the show progresses. For more info, follow the link above to WEIGHTY MATTERS ****** •Quaker Oats •Brita water filters •Wrigley's Extra gum •Yoplait yogurt •Subway •Jennie-O meats •Bodymedia (they make FIT exercise trackers) •Cybex exercise equipment ******

On Jan 03, 2013 Dr. Collins wrote:
I viewed this show the first season it was on and was completely turned off by the content, the trainers especially Harper. I do not know who Jillian Michaels is but if she is handing the kids the same kind of 'abuse' the adults faced all in the name of entertainment; Biggest Loser ought to be boycotted. Cannot fathom why people enjoy seeing other people abused and tortured if you will. End of rant, and NO I don't watch this garbage!

On Jan 03, 2013 Dr. Collins wrote:
             John, there are a great many people who DON"T like or watch the show. However, they might have a lot more CLOUT if people opposed to this type of abuse ... especially for children ... deliberately and publically stopped buying the products that PAY for the Show to be on the Air.

On Jan 03, 2013 LeahBinder wrote:
Researchers know next to nothing about controlling obesity. One thing they do know: the earlier in life people go on a diet, the more likely they are to struggle with obesity as an adult. So in addition to abusing and stigmatizing children, this show is contributing to the obesity problem. It's also

On Jan 03, 2013 Dr. Collins wrote:
             LeahBinder, that's very true.

On Jan 03, 2013 Alma wrote:
I don't watch TV and this is one of the prime reasons. It is supposed to be a blend of enjoyable, informative and educational. There goes my gum, oatmeal, yogurt and occasional Subway. I just can't watch shows of this nature.The brazen humiliation will destroy self respect and set the stage for future anger problems.

On Jan 04, 2013 Dr. Collins wrote:
             Hi Alma, fortunately there are OTHER brands of gum, oatmeal, and yogurt. Subway, I will miss most, but I can also take steps to make certain that another sandwich shop gives me a tasty turkey and veggie sandwich without adding cheese, mayo, and oil ... OR whatever other lower calorie sandwich anyone might choose to buy.

On Jan 07, 2013 Cece wrote:
After watching the first show I feel they are doing a wonderful thing for these teens. They aren't competing against the adults. They are t being badgered. They aren't even at risk of being sent home. I think I'll have a subway for dinner. 😄

On Jan 08, 2013 Dr. Collins wrote:
             Thanks for your comment, Cece. Certainly the SHOW itself is going to report what it is doing in a very positive and entertaining way. It's all about RATINGS. There's quite a lot out there from past adult contestents about how damaging being on the show has been to them. I love Subway sandwiches myself, but I'm willing to forgo them for now. You might consider reading the article again ... with special attention to long-term difficulties of being in the Public Eye. Follow the iink to the website from which the quoted article came and you'll find many more excellent reasons why doing this with children is quite a bad thing.

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