Target Audience

- POSTED ON: Aug 12, 2016


I view DietHobby as a personal, digital, online “scrapbook”.

Scrapbooking” is a method, an art for preserving, presenting, and arranging personal information, such as pictures, articles or other material, in a book or other storage facility.

When I post here at DietHobby, I am sharing my digital scrapbook.

By “sharing”, I mean that I am allowing others to use or have something of mine, something I possess. 

That something that I “possess” is various information, my own opinions, or selected opinions of others that I find to be personally helpful or interesting.


Sometimes when discussing DietHobby with others, I’ve been asked: “Who is your target audience?

A "target audience" is particular group of people, identified as the intended recipient of a message. This is a marketing concept.

Marketing involves the transfer of goods or information from a seller to buyer, including advertising, shipping, storing, and selling.

Content marketing is the process of developing and sharing relevant, valuable, and engaging content to a target audience with the goal of acquiring new customers or increasing business from existing customers. 

It is also about creating interesting information that your customers are passionate about so they will actually pay attention to you.



Selling vs. Sharing


There is a difference between
sharing and selling.
Selling is good.
Sharing is good.

They’re not actually the same, though.


Example 1:

When Luke goes to childcare, he receives two cookies as a snack.
If he says to another child:
          “Hey, wanna share my cookies?
…he means,
          “I have something to give to you, and I expect nothing in return.”

It's a matter of: This is mine, and I would like to GIVE you some of it.
That’s “sharing”.

Example 2:

Sarah is aware that if she wants to move into a new house, first she will need to do something with her old one.
If she says to someone:
         “I’m thinking of selling my house.”
… she means,
          “I have something, and I would like to exchange it for money.

It's a matter of: This is mine, and I would like money for it.
That’s “selling”.

Example 3:

Tim goes to the store to buy a new shirt.
If the clerk at the store says:
          “I’m so excited to share this shirt with you.”
… she means,
          “I’m really uncomfortable with SELLING so I’ll call it SHARING, and maybe you won’t notice it’s not free.”

It's a matter of: "This is mine and I would like money for it, but I don’t want to draw your attention to that".

Lesson:

Be aware of sellers who don’t use selling words.
Sharing is free.


Sharing” means I’m allowing others to use or have something that I possess.


Selling” means I’m willing to exchange or deliver something for money or some equivalent value, or to persuade others to buy things.

 

There is no marketing, no customers,
no buying or selling here at DietHobby.
No "targeted audience". 
I post my information online where it can be accessed
by the others who choose to do so. For me, it’s a matter of:


Here it is.  Look or don’t look.
Take what you like and leave the rest
”.


DietHobby was created for my own personal, recreational enjoyment, and to further my own interest in Dieting as a Hobby. Although I am pleased to share it with others, and I hope it will prove to be helpful to those who share my interests, this is not a primary goal of mine.  Everyone, including me, talks inside their head. Here at DietHobby, I'm choosing to visually record some of my own thoughts, so I can easily access them at future times, and share them with those who are interested.

Note: My "Ask Grandma" videos, are a bit of an exception in that they were prepared for a specific YouTube population during a time when YouTube was an ongoing community.   The original videos were deleted by a hacker. Deleted with each of them were the many thousands of views earned, and the many hundreds of comments posted by viewers, along with ratings, and the original detailed descriptions and annotations posted by me, Dr. Collins, the YouTube Grandma on my first YouTube channel, DietHobby. ´╗┐All 50 of these videos are now posted here at DietHobby in GRANDMA'S HOUSE.


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